Do we really read words of just recognise their shape. Have a look at the animation below. When the photo flashes up try and read it. What does the logo say? Scroll down to the bottom of the page to see what is says.
What about this passage can you read it?	Aoccdrnig to rscheearch at an Elingsh uinervtisy, it deosn't mttaer in what oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer are in the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae we do not raed ervey lteter by it slef but the wrod as a wlohe and the biran fguiers it out aynawy.
When we read a word or a typeface we don't need to read the whole word, we merely recognise the shapes or the colours
Can you read it? Do you know what the product is?
If you can't read the writing how do you know what the product is?
What's the product?
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Well this is what the animation above actually said. Check out the spelling.	This is the original logo.